Why Brella Fits into the Reimagined Benefits Strategy

Christine Latore
June 21, 2023

Here’s how we worked with this Texas-based employer to implement Brella alongside a traditional voluntary benefit to bring their team real value:

The Challenge

An employer in the garment industry had never offered a voluntary benefit before, and wanted to implement a traditional product, complemented by a Brella plan, to give employees a valuable set of benefits that could help minimize their exposure to unforeseen medical costs.

The Solution

The broker was attracted to Brella because it was a simplified solution with wide ranging coverage that could help fill in the gaps for employees seeking financial support when experiencing common conditions. He also felt Brella’s simplified claims process that allowed members to file claims in hours and receive benefits in hours, not weeks would help bring employees peace of mind in the face of sudden health events.

He recommended that the employer offer Brella, alongside a voluntary accident product which offered a preventative care benefit, for employees to select from during enrollment. Knowing the true value of Brella’s ability to complement the other benefits being offered, the employer decided to contribute towards a Brella Value Plan, while also giving employees the option to buy up for additional coverage via the Brella Enhanced Plan on a voluntary basis. 

A detailed enrollment plan was executed, resulting in 79% employee participation total— between elections in the contributory Brella Value Plan, and the voluntary Enhanced Plan. What’s more, 26% of the group added their dependents under their Brella coverage.

So, what were the keys to such a win? Here are a few—

Keys to the Win

“Brella is built to complement any benefit— and was designed to fill in the gaps. By contributing to the Brella plan, the employer signaled their belief that Brella adds real value to their employees, and provided them meaningful support in the face of sudden health events when more often than not, people find themselves exposed to unnecessary out of pocket costs.” —Scott Burnecke, Regional Sales Director, Brella

Wide-ranging coverage that fills in the gaps

Injuries and illnesses come in all shapes and sizes. Brella is a plan that is built to be used. With over 13,000+ covered conditions across a wide spectrum (Moderate, Severe, and Catastrophic), employees have more reasons to file a claim, whether it’s for a cut with stitches or cancer.

A simplified claims process

When claims are easy to file, employees use their coverage. Brella’s simplified plan design and 100% paperless claims process allows employees to file claims in minutes and get paid quickly. Once approved, benefits are typically paid within 72 hours to a member’s PayPal, Venmo, or bank account—helping to minimize the financial strain of an unexpected medical issue.

Plan administration that makes offering a supplemental benefit easy for employers

With Brella, there’s only one plan to manage for HR and benefits teams. Plus, employers enjoy 100% paperless implementation with support every step of the way, so they can make a supplemental benefit available to their group as quickly and simply as possible.

If you've got a group in mind that could benefit from our supplemental health solution, we'd love to talk to you. Get in touch and a member of our team will reach out within a business day.