How Brella Replaced Three Traditional Voluntary Plans

Rhea Manwani
May 9, 2022

The Challenge

A Texas-based computer networking company offered employees multiple traditional voluntary benefits - including accident, critical illness, and hospital indemnity plans. As a result of having multiple options to navigate through and understand, participation was not surprisingly low with less than 10% of the eligible employees enrolled. And administration for the employer was cumbersome with multiple plans to manage. 

The Solution: 100% Voluntary Brella

The broker understood the employer and employee frustration and wanted to help both find a better alternative. She explained how Brella’s single plan and wide-ranging coverage meant one benefit to choose from for employees and only one benefit to administer for the employer. Plus, Brella’s easy enrollment and education platform and dedicated member support could offer real value to the employees of this group. 

She recommended that the employer offer Brella Select, a popular plan design that provides three tiers of Brella coverage so that employees could opt for a supplemental solution that could meet their needs and budget. 

In the end, over 30% (more than three times the participation of the other three traditional voluntary benefits combined) enrolled in Brella on a completely voluntary basis.

Keys to the Win

“This employer replaced three traditional voluntary plans because Brella was much broader in scope, easier to understand and is committed to providing employees support when they need it most." —Ted Makuch, Regional Sales Director, Brella

Wide-ranging coverage that accounts for all types of health conditions

Brella covers an industry-leading 13,000+ conditions, from kidney stones and simple fractures to heart attacks and cancer, in one simplified plan.

Educational tools for a benefit that is meant to be used

The key to Brella is its simplicity. Employees can access a variety of education tools during and after enrollment so that they don’t have to wonder how to receive value from the coverage they are purchasing.

Member support every step of the way

When employees have questions, they should be able to get answers. Brella’s member services team is there every step of the way to deliver dedicated support from enrollment and plan education to using their Brella plan at claim time.

If you've got a group in mind that could benefit from our supplemental health solution, we'd love to talk to you. Get in touch and a member of our team will reach out within a business day.